Jeff Bezos envisions Blue Origin, his space venture, surpassing Amazon's $2.3 trillion valuation, though he admits it is currently not a strong business. At The New York Times’ DealBook Summit, he acknowledged the company's challenges compared to SpaceX but remains optimistic about its future, particularly with the upcoming New Glenn rocket launch.
United Launch Alliance (ULA) is advancing its Vulcan rocket's reusability through the Sensible Modular Autonomous Return Technology (SMART), focusing on recovering the engine section. Meanwhile, European companies like PLD Space are developing reusable launch vehicles, aiming for profitability and sustainability, with Miura 5 set to launch in 2025. The industry is witnessing varied approaches to reusability, with some companies prioritizing it while others remain skeptical about its necessity for survival.
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